Sefam (Pvt.) Limited began its operations in 1985 with one outlet, named Bareeze,
in Lahore. Bareeze was the first entity to sell premium quality embroidered fabric
in Pakistan. After the success of highest embroidered fabric Sefam brought a range
of premium quality products of textile from couture to bed spreads and from casual
to fancy wear for the people of Pakistan. These products were well received and
within a few years Bareeze outlets were present in most of the major cities of Pakistan.