HSY is primarily a bridal house which specialists in couture and is best
known for combining contemporary silhouettes with traditional techniques
of old. Indeed this synthesis is the cornerstone of the design philosophy at HSY.
The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered
with Western influences.
Hassan Sheheryar Yasin (HSY) is successfully running his outlets all over
the world, and is endowed with design mania. Hassan Sheheryar Yasin has
approximately 14 clothing display centers worldwide; one in United Kingdom,
one in Saudi Arabia, two in USA, four in UAE, and six in Pakistan. In Pakistan,
he has two in Karachi, two in Islamabad and two in Lahore. HSY, who is a very
generous and humble man by nature, has been serving the world of Style &
Fashion since 1994.